Jacob Beenfeldt
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Jacob Beenfeldt — Commercial Strategy & Growth Operator

Commercial Strategy & Growth Operator

Highlights

Selected impact

ReGaia – Enterprise Displacement

  • Displaced Daka
  • Secured €80–100k anchor contract pre-launch
  • Built compliant production system

ReGaia – End-to-End Certification

  • Obtained landzone approval for processing facility
  • Secured environmental approval for operations
  • Achieved (EC) No 1069/2009 ABP certification

NIMO – Digital Growth System

  • 2,247 customers
  • 25.43% repeat
  • 63% CAC reduction

NIMO – Brand & Product Foundation

  • Co-developed and commercialised cosmetic product for EU market
  • Built full go-to-market infrastructure (Shopify, lifecycle marketing, CRO)
  • Owned regulatory compliance end-to-end (CPSR, supplier validation, safety docs)

Approach

How I
think

I approach business as a systems problem.

Revenue, operations, regulation, product and go-to-market are not isolated functions — they are interdependent levers. Sustainable growth happens when those levers are aligned.

I focus on building structured operating models before scaling output.

Clarity over speed Long-term defensibility over short-term wins Measurable impact over activity

My bias is toward execution — but only after the architecture is sound.

Experience

Career

  • Led end-to-end technical infrastructure and operational architecture for regulated production systems
  • Co-designed and executed construction of full-scale production facility, translating regulatory, operational, and process requirements into physical infrastructure prior to launch
  • Directed regulatory approval under EU Regulation (EC) No 1069/2009, securing compliant authorization for commercial production
  • Designed compliant process flows and digital traceability systems supporting scalable operations
  • Acted as primary technical-commercial interface between authorities, investors, and B2B clients

Impact

  • Displaced incumbent market leader Daka and secured Bella Operations (3 hotels + major Copenhagen convention centre) as anchor enterprise client prior to operational launch
  • Closed €80–100k annual contract covering 4 locations (200–250 tons annually) following 1–2 month sales cycle
  • Secured enterprise revenue commitment prior to operational launch, de-risking initial scale-up phase
  • Co-developed and commercialized cosmetic products for EU market
  • Managed cross-border supplier collaboration, formulation validation, and CPSR documentation
  • Owned regulatory documentation alignment and safety compliance processes
  • Built full digital go-to-market infrastructure (Shopify, lifecycle marketing, CRO optimization)
  • Led technical communication between manufacturer, regulatory partners, and market

Impact

  • Acquired 2,247 customers through digital channels
  • Achieved 25.43% repeat purchase rate
  • Reduced customer acquisition cost by 63% through funnel optimization and lifecycle automation
  • Delivered high-performance consultative sales in competitive retail environment
  • Built strong customer relationships through value-driven communication
  • Selected to support international store operations in Hamburg during staffing shortage
  • Developed executive-level communication and persuasive storytelling skills

Get in touch

Have something ambitious in mind?

Open to commercial and operational roles where expectations are high and execution matters.

Get in touch Download CV